Today on the blog, we’ve got a very special guest post from the lovely Amy, founder of Mango&Wild. Based in Chichester, Amy is an SEO and Paid Ads expert on a mission to strip away the jargon and overwhelm of digital marketing.

With over a decade of industry experience, including five years running her own business, Amy helps brands make their SEO and advertising efforts work harder through strategic direction, hands-on support, and no-nonsense, accessible training.

So without further ado, I’ll hand it over to Amy who’s sharing some SEO expertise to help your website do what it’s meant to do - bring in the right people.

Let’s Get Started With SEO

Hey, Amy here!

I’m super excited to be jumping in today to chat all things SEO, because when you’ve poured love and care into your website, it deserves to be seen! And that’s exactly what SEO can help you do.

So… what is SEO?

SEO (aka Search Engine Optimisation) is what gets your website showing up on Google when someone searches for something relevant to your business.

Think about your own habits for a second:
🔍 "What should I do about this headache?"
🔍 "How can I grow my business?"
🔍 "The perfect wedding shoes"

We’re always turning to Google for answers and SEO is what connects the person searching to the page that solves their problem. That’s where you come in.

Our goal is to make sure your website is one of those pages by targeting the right keywords and queries.

The 4 Layers of SEO (Yes, there’s more than one!)

A lot of people think SEO is just about keywords, but there are four key areas that help your website rank.

1. On-page SEO

This is all the written content your visitors (and Google!) read, including blog posts, product descriptions, and keywords. Basically, this blog post is on-page SEO in action!

2. Off-page SEO

This is all about gaining backlinks from other websites, like collaborations or being featured on blogs like this. Google sees these links as votes of confidence for your content.

3. Local SEO

If you run a location-based business, local SEO helps you show up in map packs and local searches. Tools like Google My Business are essential here.

4. Technical SEO

This is the behind-the-scenes stuff, like how fast your site loads, how mobile-friendly it is, and how easy it is to navigate. It’s all about making sure Google and your visitors have a smooth experience.

Want to go deeper on the different types nd the kinda tools that could help you with each area of SEO for free then check out my full blog post breaking them all down here.

Quick SEO Wins You Can Do Today

The biggest misconception with SEO is its a to-do list that takes forever, something your never gonna get through and something you have to spend endless hours on but the fact is SEO doesn’t have to be overwhelming. In fact, there are some really quick wins you can start with to help Google understand your site better and here are a few of them…

Check your H1 tags – These are your page’s main headings and help Google know what your content is about and each page should have one and ONLY one. Learn why they matter here.
Get local backlinks – Team up with other small businesses and see if you can feature on their blogs or collaborate on projects.
Optimise your SEO titles and meta descriptions – Often auto filled by your website but an opportunity to make them more relevant to your keywords and also your audience which means then more clicks. These are the first things people see when they search, so make them clear and clickable.

Want more practical SEO tips? Here are a few of my fave blog posts to get you started:
📌 Best SEO Tools (Including Free Ones!)
📌 How to Check If Your SEO is Working
📌 How Many SEO Keywords Should You Use Per Page?
📌 Different Types of Keywords & Why They Matter

Final Thoughts

SEO doesn’t have to be scary. It’s just about getting strategic, speaking your customer’s language, and making sure your brilliant content gets the visibility it deserves.

If you’ve got questions or want to chat SEO support, feel free to reach out or come find me over at Mango&Wild, I'd love to hear from you!

Amy