Copykate
Case Study:
Service: Happify Day
Platform: Squarespace
Website: copykate.ie
Kate of CopyKate is a copywriting powerhouse who brings a unique blend of marketing, strategy, science and psychology to her craft - and it’s evident in every word! As a Brand Voice Strategist, she zeroes in on what makes you and your business unique so that your personality shines through, showcasing your brand in bold paragraphs and enticing your customers with dazzling sentences that a generic AI assistant just can’t beat.
Before
Kate had been DIYing her website for some time, and felt that the overall format and structure had become clunky and overwhelming. While she loved her branding, CopyKate’s brand font and visuals weren’t being used to their full potential, which just wouldn’t do!
Some key goals for the day:
Simplify the customer journey to guide clients to get in touch
Refine the menu, pages and sections to easily outline different services and who they’re suitable for
Bring in visual branding via custom fonts and graphics, as well as cleaning up sizing/positioning
Clearly display testimonials and client logos for social proof
The client wanted:
A simplified website full of visual personality to match her brilliant copy
Kate’s dream was to have a simple website that used her branding to its full potential, all while easily getting clients from A to B without endless back-and-forth emails
After
Kate has a beautifully bright website full of bold, branded elements to match and enhance her quirky, tongue-in-cheek copy. There is plenty of colour and movement throughout each section, drawing the eye to engage clients even further. CopyKate’s website is a burst of energy, personality and colour!
Now the client has:
Simplified menu for easier navigation, with services clearly outlined in dedicated blocks and pages
Clearer customer journey with a much more streamlined booking process for clients
Signature font used throughout the website, with plenty of interesting visuals to capture attention
Testimonials embedded throughout the website, with logos displayed in an interesting way
My Happify Day genuinely felt like my birthday! I spent the entire day on the verge of happy tears and in complete awe of what Hannah was able to accomplish in a few hours… From the larger, more obvious changes to the smaller (but, just as important) details, she made sure my website was on-brand, user-friendly and most importantly, actually worked for me and my business in a way it didn't before. Working with Shiny Happy Digital has, hands-down, been one of the best decisions I've made for my business. My only regret is not working with Hannah sooner!
Kate, CopyKate
Ready to improve the visuals on your website?
let’s work together!
Let’s jump on a call and chat about how we can use brand elements to bring a bold visual style to your website and engage potential clients!
