Floofs & Snoots
Case Study:
Service: Happify Day
Platform: Squarespace
Website: floofsandsnoots.com
Floofs & Snoots creates bright, bold portraits highlighting your pet’s unique personality. With a more mindful approach to pet photography that allows your pet time and space to be their weird little (or not so little) selves, professional portrait photographer Beth captures joyful moments without any rush. Floofs & Snoots provide an enjoyable experience with results for you to admire for years to come.
Before
Beth offered multiple types of photography on her website - family, children, headshots and pets - even though pet photography was 99% of her work. Her DIY website was being pulled in multiple direction with no clear CTAs, flow or branding.
And some key goals for the day:
Change the focus of her website to pet photography exclusively
Change her domain from a generic photography name to a branded pet photographer name
Bring more fun and flow into her website to appeal to her ideal clients
Provide clearer service information, price transparency and a simpler booking process
The client wanted:
A fun, flowy website showcasing her favourite service
Beth’s dream was to go all in on her pet photography service and have her website reflect her unique slow and joyful style to appeal to clients looking for a slower approach.
After
Beth now has a website that reflects the majority of the work she creates for her clients, with greater clarity, detail and branding around her pet photography. Goodbye generic photography website, hello Floofs & Snoots!
Now the client has:
A new domain with exclusive focus on the work she and her clients love
Dedicated branding and CTAs to speak to her ideal clients
Better flow of information throughout her website, with redistributed text, fun photos, interactive elements and branded illustrations
Detailed and transparent information around sessions, pricing and how to book with her
A booking form that takes a lot of the manual work out of her processes and brings ease to the business
I cannot put into words the wizardry that Hannah has done to my website! Her happify package is exactly what my business needed. The sheer volume of magic she managed to achieve injust one day is insane and my wishlist was a long one!!
Beth, Floofs & Snoots
Ready to bring clarity to your website?
let’s work together!
Let’s jump on a call and chat about how we can narrow your focus so you can do exactly what you do best!
