Case Study:
Bidaya
Service: Happify Day
Platform: Squarespace
Website: bidaya.be
Loubna is a midwife, lactation consultant and the mind behind Islamic midwifery practice Bidaya (meaning ‘beginnings’ in Arabic). With a small team of women medical professionals, they balance faith, science and intuition to provide everything from birthing plans to emotional support for new families in Antwerp and Limburg. Community is at the centre of everything they do in caring for and empowering muslim women who wish for children, through child birth and into early motherhood.
Before
Loubna was really unhappy with the overall look of her website and felt that things were far too chaotic to express the real heart and feeling behind her business and ethos as a medical professional. The lack of structure also made it difficult for potential clients to get in touch to make an appointment.
Some key goals for the day:
Bring a clear, simple structure to the layout of the website
Inject plenty of colour and warmth into the design
Add interactive elements to make things feel lively and heartwarming
Create a clear client journey, making it simple to book an appointment
The client wanted:
A simple, vibrant website with plenty of heart
Loubna’s dream was to have a website that connected with her ideal client and reflected the deep sense of faith, care and empowerment at the heart of her business.
After
Loubna’s website is packed full of beautiful, warm colour and interactive elements to show the dynamic, heartfelt nature of her business. The structure is simple but thoughtful, taking potential clients through a journey showcasing Bidaya’s balance of medical professionalism and faith-based practices.
Now Loubna has:
A beautiful website full of colour, warmth and heart
Clear web structure, showcasing her ethos and practice
Interactive blocks and graphics to grab attention and add a feeling of playfulness
Better navigation, allowing clients to get in touch with ease
“Your patience has been nothing short of extraordinary. You gave me time and space to explore my ideas, no matter how unclear they sometimes were. Your creativity is unmatched!
Time and time again, you delivered designs and solutions that exceeded all expectations. It’s as if you could see exactly what I wanted, even when I struggled to put it into words… I couldn’t have asked for a better person to bring my vision to life.”
Loubna, Bidaya
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