for creative people
Case Study:
Service: Happify Day
Platform: Squarespace
Website: forcreativepeople.com
Helen of For Creative People is a life and business coach all about moving forward with fun and feeling! Working with creatives 1-2-1 as well as in groups, she centres authenticity in her practice and welcomes her clients to bring all of themselves to the table, not just the ‘business bits’. Helen also runs a number of events focused on writing and has a podcast exploring the work and journeys of creatives in a variety of fields.
Before
Helen felt like her website was getting the job done but it was missing the personality and depth that she really craved - long story short, she’d outgrown it and it was time for a change. With a new brand begging to be utilised, it was time for an update alongside improving a number of web features to really make For Creative People’s offerings shine.
Some key goals for the day:
Update branding on the website and show a clear sense of fun and personality throughout
Add a page for the newly-launched podcast
Improve the overall user experience of the website for better navigation of products and services
Optimise the website for mobile
The client wanted:
A fun, personality-driven website with a hint of magic
Helen’s dream was to have a website that really reflected the magic of her offerings, making use of her new branding and recent adventure into podcasting.
After
Helen’s website is full of personality, showing her fun, authentic approach via updated branding, graphics and featured sections. She has a new podcast page, which can be updated with ease for each episode, and improved navigation of events and coaching services.
Clients can now get a real sense of Helen, what she’s about and how she does things when visiting the For Creative People website.
Now Helen has:
A website full of personality, with updated branding and more depth
A shiny, new podcast page with sections for published and upcoming episodes
Better navigation and user experience so that clients can find what they’re looking for with ease
A smooth, mobile-optimised website
“Working with Hannah at Shiny Happy is like magic. She's worth every penny and more!”
Helen, For Creative People
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